North American VM launch overview for Wind Flowers Eau De Parfum by the House of Creed.
Visual inspiration was drawn from the graceful movement of fabric flowing in the wind and the soft hue of the pink juice. We updated all planograms in both boutiques and retail doors to showcase the latest launch, updating lightbox images and fabricating custom enhancement units. Tester unit schematics were also updated crafting a new center plate for the unit and an acrylic flower petal highlighter to highlight the new launch to customers.
We fabricated a custom open flower petal pedestal to highlight the fragrance in our vitrines. These live on counter in retail doors.
Neiman Marcus Roosevelt | Wind Flowers tester unit highlighter
Bloomingdale’s Short Hills | Saks Bal Harbour
Wind Flowers 10” x 10” pop-up for retailers. Fabricated an oversized WFS factice sitting on polished stainless steel. Base is brushed stainless steel with contrasting mirror finish logo.
Rendering of retailer animations that took place next to the pop-ups.
North American visual merchandising overview for fall 2022 Aventus focus.
All planograms were updated for both boutiques and retail doors - including new lightbox images and new enhancement units. An acrylic and mirror arch tester unit highlighter was fabricated to emphasize Aventus to customers and carry out the blue arches throughout our counters and shops.
Small pop-up with a 10” x 10” footprint was fabricated exclusively for Neiman Marcus doors. The large arched visual anchors the pop-up and provides cohesion with the arch cage enhancements in Creed shops.
We fabricated one large pop-up at a 14” x 14” footprint displayed at Neiman Marcus Northpark.
3D carved PVC and foam columns painted in PMS 3506 C fabricated for all North American boutiques.
